Designing Celebration

Marie Espino

2/10/20253 min read

person holding clear glass bottle with water
person holding clear glass bottle with water

Designing Celebration

As a caterer living in the beautiful coastal town of Santa Monica, CA, I have had the pleasure of being part of countless celebrations. The beach views, the vibrant sunsets, and the vibrant community make it a joyful place for any event. But what truly makes a celebration memorable is not just the location or the food; it is the design that goes into creating an ambiance that reflects the personalities of the hosts and the significance of the occasion.

Every event begins with a vision. My clients often come to me with a theme in mind, whether it’s a chic seaside wedding, a vibrant birthday party, or an elegant corporate gathering. Understanding their goals and dreams for the event is where the magic starts. In my experience, collaborating closely with clients brings out the best ideas.

Color schemes play a crucial role in setting the mood. For example, soft pastels can create a romantic and gentle atmosphere, while bold colors may evoke energy and excitement. I often suggest a palette that speaks to the season as well. Spring and summer events can take advantage of bright, cheery colors that reflect the blooming flowers and sunny skies, while autumn themes may entail deeper, richer hues that channel the warmth and coziness of the season. Once we establish the color palette, every aspect of the design, from table settings to floral arrangements, can follow suit.

Speaking of florals, I have always believed that flowers are the cherry on top when it comes to event design. Their colors, scents, and natural beauty add an element of life to any gathering. I work with local florists who understand how to incorporate elements native to Santa Monica, such as succulents and tropical flowers. These arrangements, from centerpieces to bouquets, play an essential role in bringing the overall design to life.

Another critical aspect is the layout of the space. A well-thought-out floor plan can dramatically enhance a guest's experience. I pay close attention to the flow of the event, ensuring that food stations, seating, and dance areas are positioned for smooth transitions. For outdoor events, utilizing natural features such as trees, pathways, or even ocean views can create distinct areas for guests to mingle and enjoy themselves.

Then comes the menu design. Food is not only sustenance, but it is also an integral part of the celebration. Given Santa Monica's focus on fresh, local ingredients, I like to incorporate seasonal produce into my dishes. Crafting a menu that aligns with the theme of the event is crucial. For instance, a beach-themed birthday can feature fresh seafood and tropical-inspired dishes, while a formal wedding might lean towards gourmet offerings that provide a luxurious touch.

Ultimately, my goal as a caterer is to create an unforgettable experience for both my clients and their guests. The excitement of designing these celebrations is what fuels my passion. I love seeing the joy on my clients' faces when they walk into a beautifully arranged venue that perfectly encapsulates their vision. I encourage my clients to trust the process and enjoy every step, from planning to execution.

In Santa Monica, we are fortunate to have a plethora of resources at our disposal, from top-notch suppliers to breathtaking venues. As a caterer here, I’ve learned that every celebration is unique. By helping my clients design an event that is personal and reflective of their story, I contribute to not just a gathering, but a cherished memory that will last a lifetime.

So whether you're planning an intimate gathering or a large celebration, remember to focus on the elements that are most meaningful to you. With the right design and the love and support of your community, your celebration will surely be one for the books.