The Emotion Behind Every Menu

THE-EMOTIONS-BEHIND-EVERY-MENU

Marie Espino

10/14/20252 min read

A man standing at a counter in a restaurant
A man standing at a counter in a restaurant

The Emotions Behind Every Menu
As a caterer living in the vibrant coastal city of Santa Monica, California, I have come to realize that the heart of every menu extends far beyond the mere selection of dishes. Every meal has an inherent emotional physics that resonates with our guests’ experiences and memories.

Understanding what emotions we want to evoke can transform a simple gathering into a profound and memorable culinary journey.
Every event carries an emotion long before the first plate arrives. I start every menu planning process by asking a crucial question: what should my guests feel? Should they feel celebrated, comforted, inspired, or perhaps nostalgic? The answers to these questions shape the entire culinary experience we curate. Each dish is thoughtfully crafted not only to satisfy hunger but to stir up specific feelings through its flavors, presentation, and even the stories behind it.


For instance, during a recent wedding, the couple expressed their desire for warmth and nostalgia. They wanted their guests to feel the same comfort they experienced when sharing meals with family during their childhood holidays. Inspired by this, I incorporated traditional recipes that belong to both sides of the family, elevating them with modern culinary techniques. The moment the guests took their first bite, they were instantly transported back in time, igniting cherished memories and conversations around the table, enhancing the overall experience.
In contrast, a recent birthday celebration I catered had a different emotional objective altogether. The host wanted to evoke excitement and adventure. I created a menu featuring bold flavors and textures, like exotic fruits, spicy elements, and vibrant colors that intrigued the palate. Each dish told a story of exploration, enticing guests to step outside their comfort zones. As they delighted in the unexpected, laughter and exhilaration filled the room, proving that food can catalyze emotions and foster connections.


Food is not merely sustenance; it is a vehicle for storytelling and shared experiences. A vibrant seasonal salad can symbolize the freshness of summer, while a rich, hearty stew can evoke the coziness of winter gatherings. Ingredients can be chosen not just for taste but for the memories they uncover. Bringing in local flavors and seasonal ingredients enhances the authenticity of the dishes, allowing diners to connect with the time of year and place, providing a deeper emotional resonance.


Moreover, the design and layout of the menu play a significant role in shaping the dining experience. I believe that the presentation of the menu items can elevate the expectations and emotions associated with the meal. A well-designed menu can lift a room’s energy without anyone realizing why. Just like a well-composed soundtrack guides the emotions of its listeners, the right combination of flavors and presentations stirs up feelings before the first bite has even been taken.


As I navigate the culinary landscape here in Santa Monica, I continuously strive to merge creativity with emotional sensitivity. I understand that the memories created through food can last a lifetime. When I prepare a meal, I seize the opportunity to create an experience that resonates with the soul of my guests. Every thoughtfully designed menu is more than just a collection of dishes; it is a heartfelt melody composed from the emotions shared around the table.


Ultimately, catering isn't just about food; it’s about forging connections, invoking memories, and shaping experiences that linger well beyond the meal. In this beautiful city, where every gathering is an opportunity to build lasting relationships, I take pride in creating menus that tell a story—your story—through every bite.